Borgward's odd marriage with UCAR and their plan to redefine automotive retail in China

Exclusive interview with Bruno Lambert, Global President, Borgward

by Lei Xing   2019-07-15

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“UCAR and Borgward are creating a new integrated ‘animal’ to transform automotive retail from a traditional one-time static transaction model to a dynamic lifetime usage model where car ownership and shared mobility can be complementary.
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